Our goal is to reduce childhood, maternal, and neonatal mortality rates. We achieve that by providing mothers the information they need to keep themselves and their children safe.
Effective health communication demands a keen understanding of the culture and media environments in which campaigns are distributed. Without this understanding, health communication campaigns risk being ignored, misinterpreted, misunderstood, or rejected altogether by their target communities.
The Pagaba Foundation works directly with leaders of the communities we operate within. Our staff travels to Burkina Faso several times a year, and uses local resources to distribute all educational materials. In each meeting with local leaders, we work to develop ideas for the content and medium of future campaigns.
We strive to distribute the most successful health communications possible, so our staff conducts theory-driven research on each campaign. The results of this research are made available to all interested parties, and are used to craft all future campaigns.